5 Reasons Pureology Is Right For You
By Barry Eichner, Salon Industry Expert
Women love to color their hair. It’s one of the easiest ways there are to boost your overall look. Every time you see a makeover show on TV, the first thing the stylist usually does is cut and color the woman’s hair.
Every woman who does color her hair joins in the ongoing struggle of maintaining beautiful healthy hair and vibrant color. Many clients don’t understand that there are very basic behaviors that can help to extend the life of their hair color. The list includes limiting sun exposure and exposure to chlorine and salt water, but the single most important factor impacting color retention is the daily hair care products that are used.
If you color your hair, one of the best lines for your daily use is Pureology.
5 Reasons Pureology Is Right For You
Pureology, has a very simple and clear mission. They want to provide the highest quality color care products! They want to help enhance radiance, dramatically improve hair condition, while delivering longer lasting hair color guaranteed.
Here are our 5 reasons why we choose Pureology to recommend to our clients who color their hair.
- 100% Vegan formulas
Lipid extracts of coriander, camelina and olive oil boost shine and softness, for radiant color and stunning style. If you love your hair color, choose no other. Additionally, they are cruelty free and you don’t need to worry about chemicals or pesticides in your hair.
- ZeroSulfate Shampoos
Formulated with naturally derived coconut, corn and sugar to gently cleanse while maximizing color retention. Sulfates are surfactants, those are the ingredients that make products foam and bubble up and make us feel clean, which we don’t need to really get clean. They can also strip hair and expand the cuticle of the hair, which is the outer protective layer. If the cuticle expands it can allow hair color to fade.
- AntiFade Complex
Includes essential antioxidants to defend against color-fading free radicals, plus full spectrum UVA/UVB sunscreens to help color-treated hair retain its fresh-from-the-salon vibrancy. This is what can help you when you go out into the sun, it’s a daily protection that you give your hair, it’s like a sunscreen that you apply to your face.
- Color Safe Styling Products
Because caring for color-treated hair doesn’t stop when styling begins. Our complete range of stylers is formulated to address the specific needs of color-treated hair, helping to strengthen, boost shine, prevent color fade and enhance hair color’s beauty.
- Hair Consultation
Determining the characteristics that define your hair is a great starting point to choosing which Pureology products are right for you. You can take the Pureology Hair Consultation HERE
Be sure to ask your stylist about Pureology and how it can help extend the life of your hair color, all while keeping your hair smooth, shiny and healthy.
